Our Way of Being

Nowadays, in this noisy and excessive material world, the only thing we can not have is more natures, and more Rolls-Royce brands. We all know that we only have one NIKE, one SONY, one APPLE, and one Microsoft and so on. And in textile chemical industry, we only have one Huntsman, one BASF, one Momentive and so on.

Overwhelmed by such leading brands, our dye fixing agents, silicone softeners, printing materials and sizing chemicals never become eye-catching products, never appealing technically, never should be qualified of leading, professional, or experienced manufacturer.

Dyeing and finishing auxiliaries are too typical and common products in textile auxiliaries industry to take any extra adjectives. What’s more, at least 25 years’ history in China had crippled their development in innovation, let alone any revolutionary breakthrough. I have to be honest to admit that part of our domestic textile auxiliaries development has been and always been following the steps of those mountain-like brands like Huntsman, BASF, RUDOLF, Momentive etc. Those chemical products from Europe and Japan once swept across our market in the late of 80s’, together with their latest technology of textile industry brought tons of fresh ideas which really benefit us a lot at that time. And promising young guy in that generation who were good at learning from teachers took their chance to grasp those technology and build their own products system. They are now real leaders in textile auxiliaries industry in China including the owner of our company, Yantai Tianrui Advanced Material Co., Ltd.

Like what i have said above, surrounded by those leading and ambitious brands in textile chemical industry, what kind of marketing strategy can we take? Should we give up marketing? Should we make up fancy words to attracting customers for a while? Or should we win market at the expense of losing business profit by competing price ignobly? The answer is No. Because we are entity with soul, we are striving to meet soul mates who enjoys to be our long-term partners no matter how market evolves.

How far your eyes can pierce i can not tell, striving to better, often we mar what’s well.

                                                                                                                    —-Shakespeare